SEO Advanced 3-day Workshop

Course Information: July 26 – 28, 2010 – 9:15am – 5:30pm MacForce 100 SE Salmon Street, Portland, OR 97214 Early Bird: $1345 Regular: $1495 Save 20% when you register here. Use code: OTN Register Now This course is brought to you in partnership with Search Engine Academy Northwest.

Instructor Colleen Wright Colleen’s passion is helping people leverage the Internet to increase website visitors, leads and sales. She has held training classes in Internet Marketing since 2007 and consistently receives high marks for the program from students… Learn More About Colleen >>

Overview

Save 20% when you register for this class through the Oregon Training Network.

The SEO Advanced 3-day workshop will take your search engine marketing to the next level. Learn effective, proven strategies that can skyrocket your sales.

The topics covered include:

• Competitive Intelligence
• Advanced Keyword Research Strategies
• Effective Copywriting
• Local Search Optimization
• Pay Per Click
• Analytics
• and more…

You will walk away from this class with an Action Plan to improve your overall business marketing strategies.

Prerequisites

You should have an intermediate understanding of search engine optimization.

Intended Audience

Anyone with an interest in marketing and/or search engine optimization.

Course Outline

SEO Advanced Course Day 1

• Work on advanced keyword research strategies
• Learn techniques that will help you write effective sales copy that gets results
• Understand how the personalization of search results is changing the rules
• Find out the best approaches for setting up a blog and learn about the art of blogging
• Website Reviews

SEO Advanced Course Day 2

• What is Latent Semantic Indexing and how can it help my website?
• How to develop a unique selling proposition that retains your visitor’s interest and gets them digging deeper into our web sites.
• Why are database driven sites unique when it comes to SEO and how can we make sure we get maximum advantage from SEO?
• What is Social Media Marketing and how can it help boost sales?
• How to quickly gain exposure in Google, Yahoo!, and others within 24 to 48 hours
• What is Pay Per Click and who are the players?
• Learn how to implement Google Analytics on your website and why this is a must!
• Find out about the tools offered by the search engines to increase your web site’s success

SEO Advanced Course Day 3

• Learn about competitive intelligence and multi-variate analysis and how these tools can help increase your website’s rankings
• Learn about web analytics and how to analyze your progress with ClickTracks
• Learn the power of article marketing
• What problems might your site run in to and how can they be fixed? Will talk about technical issues that come up.
• Final Exam
• Wrap-up and awards