SEO Comprehensive 5-day Workshop

Course Information: July 19 – 20, 2010 – 9:15am – 5:30pm & July 26 – 28, 2010 – 9:15am – 5:30pm MacForce 100 SE Salmon Street, Portland, OR 97214 Early Bird: $2295 Regular: $2495 Save 20% when you register here. Use code: OTN Register Now This course is brought to you in partnership with Search Engine Academy Northwest.

Instructor Colleen Wright Colleen’s passion is helping people leverage the Internet to increase website visitors, leads and sales. She has held training classes in Internet Marketing since 2007 and consistently receives high marks for the program from students… Learn More About Colleen >>

Overview

Save 20% when you register for this class through the Oregon Training Network.

This course is a combination of the SEO Essentials and SEO Advanced workshops.

Prerequisites

None.

Intended Audience

Anyone with an interest in marketing and/or search engine optimization.

Course Outline

This course is a combination of the SEO Essentials and SEO Advanced workshops.

SEO Essentials Course Day 1

• Discover a complete 6-step system for performing effective search engine marketing
• Learn how to perform keyword research that will attract your target market
• Write content that will turn visitors into customers
• Find out the importance of keyword placement on your web pages and where to actually place the keywords
• Discover how to improve your Click-through Ratios

SEO Essentials Course Day 2

• Learn optimal techniques to get your pages indexed by the Search Engines.
• Find out what it takes to monitor your progress and the tools to help you.
• Understand the benefits of working with ranges of pages.
• Discover what it takes to stay out of trouble with the search engines by learning about anti-spamming guidelines.
• Learn why submitting your site to directories is important and how to choose the correct directories.
• What is Link Popularity and why is it important?
• Receive internal and external link building strategies that will make it easier for the search engines to find your web pages.
• Learn about the missing element in SEO: Creativity and find out how you too can get your creative juices flowing!
• Get your site reviewed and walk away with a customized
• action-plan to get your website optimized for maximum performance.
• Learn about technologies that can improve your conversion rates and capture phone calls right from your web site.

SEO Advanced Course Day 1

• Work on advanced keyword research strategies
• Learn techniques that will help you write effective sales copy that gets results
• Understand how the personalization of search results is changing the rules
• Find out the best approaches for setting up a blog and learn about the art of blogging
• Website Reviews

SEO Advanced Course Day 2

• What is Latent Semantic Indexing and how can it help my website?
• How to develop a unique selling proposition that retains your visitor’s interest and gets them digging deeper into our web sites.
• Why are database driven sites unique when it comes to SEO and how can we make sure we get maximum advantage from SEO?
• What is Social Media Marketing and how can it help boost sales?
• How to quickly gain exposure in Google, Yahoo!, and others within 24 to 48 hours
• What is Pay Per Click and who are the players?
• Learn how to implement Google Analytics on your website and why this is a must!
• Find out about the tools offered by the search engines to increase your web site’s success

SEO Advanced Course Day 3

• Learn about competitive intelligence and multi-variate analysis and how these tools can help increase your website’s rankings
• Learn about web analytics and how to analyze your progress with ClickTracks
• Learn the power of article marketing
• What problems might your site run in to and how can they be fixed? Will talk about technical issues that come up.
• Final Exam
• Wrap-up and awards