SEO Essentials 2-day Workshop

Course Information: July 19 – 20, 2010 – 9:15am – 5:30pm MacForce 100 SE Salmon Street, Portland, OR 97214 Early Bird: $995 Regular: $1095 Save 20% when you register here. Use code: OTN Register Now This course is brought to you in partnership with Search Engine Academy Northwest.

Instructor Colleen Wright Colleen’s passion is helping people leverage the Internet to increase website visitors, leads and sales. She has held training classes in Internet Marketing since 2007 and consistently receives high marks for the program from students… Learn More About Colleen >>

Overview

Save 20% when you register for this class through the Oregon Training Network.

The SEO Essential 2-day workshop will give you search engine optimization tactics and marketing strategies that can increase your website traffic and sales.

The topics covered include:

• Keyword Research
• Content Writing
• On-page Optimization
• Link Building Strategies
• and more…

You will walk away from this class with an Action Plan to improve your website and increase your sales.

Prerequisites

None.

Intended Audience

This course is for anyone interested in search engine optimization and internet marketing.

Course Outline

SEO Essentials Course Day 1

• Discover a complete 6-step system for performing effective search engine marketing
• Learn how to perform keyword research that will attract your target market
• Write content that will turn visitors into customers
• Find out the importance of keyword placement on your web pages and where to actually place the keywords
• Discover how to improve your Click-through Ratios

SEO Essentials Course Day 2

• Learn optimal techniques to get your pages indexed by the Search Engines.
• Find out what it takes to monitor your progress and the tools to help you.
• Understand the benefits of working with ranges of pages.
• Discover what it takes to stay out of trouble with the search engines by learning about anti-spamming guidelines.
• Learn why submitting your site to directories is important and how to choose the correct directories.
• What is Link Popularity and why is it important?
• Receive internal and external link building strategies that will make it easier for the search engines to find your web pages.
• Learn about the missing element in SEO: Creativity and find out how you too can get your creative juices flowing!
• Get your site reviewed and walk away with a customized
• action-plan to get your website optimized for maximum performance.
• Learn about technologies that can improve your conversion rates and capture phone calls right from your web site.