Course Information:

February 4, 2010
10:00am – 12:00pm
MacForce
100 SE Salmon
Portland, OR 97214
Early Bird (ends January 14, 2010): $75
Late registration: $100

Register Now

Overview

Your customers are talking about you, your competitors are revealing information that you want to know and you need to keep tabs on your industry in the most strategic way possible. Can you find the conversations and information quickly and efficiently now? This Yahoo Pipes training course is designed for people who are new to Yahoo Pipes and want to learn how this tool can give you an edge. In 1.5 hours, we will cover the basics of why online tracking is so important for your business, how to build your first Yahoo Pipe and what are some more advanced uses that can be employed to impress your boss and your clients. This class is ideal for bloggers, public relations and marketing professionals, as well as community and content managers or anyone involved in customer care.

This course will teach you how to create your first Yahoo Pipe. It is a pre-requisite to the Monitoring Conversations Using Yahoo Pipes.

Prerequisites

No prior knowledge of Yahoo Pipes is required.
You will need to bring a laptop to the training class
You must have a Yahoo account and confirm that you can access Pipes with that account

Intended Audience

Public relations professionals
Marketing managers
Brand managers
Social media managers
Community managers
Web Strategists
Content managers / bloggers
Customer care specialists

Course Outline

Why You Need This Course:
This course will teach you how using Yahoo Pipes can help you understand what people are saying about you, your industry, your competitors and more through smart filtering of blogs, news sources, Twitter, and other online sites. Your customers are talking about you and your competitors are revealing information that you want to know online. Can you find it quickly and efficiently now?

Become more responsive to your customers by knowing when and where people are talking about your company and products on blogs and Twitter. Find and respond more quickly and efficiently.
Use what people are saying about your company and your products to improve your products / services, marketing messages, web content, documentation and other communications.
Get insight into your competitors.
Keep up with important information about your industry by focusing on keyword filtering to find the most relevant content for your situation.
Use the information to get ideas for blog posts or other communication.
Tailor your online research to your specific needs and interest areas.

Training Objectives:
A short overview of uses for Yahoo Pipes including strengths and weaknesses.
Using Yahoo Pipes to find and filter content.

Agenda:
Introduction to Yahoo Pipes

Strengths and weaknesses
Basic elements of a Yahoo Pipe
Using the debugger
Filtering with Yahoo Pipes

Create a basic Yahoo pipe that filters on keywords and excludes content
Create a quick vanity feed to track mentions of your companies and products online using filtering as needed

Instructor Bio

Dawn Foster is the Senior Executive and Practice Manager of the Olliance Group Online Community Practice. The Online Community Practice is focused on helping companies derive business value from building and participating in online communities. Dawn has more than 13 years of experience in business and technology with expertise in strategic planning, management, community building, community management, open source software, market research, social media, and RSS.

Dawn has experience and a passion for bringing people together through a combination of online communities and real-world events. Prior to joining the Olliance Group, Dawn founded Fast Wonder Consulting where she has been helping companies build successful online communities. Dawn has experience building new communities, managing existing communities, and providing consulting and advice to companies with a particular emphasis on developer and open source communities. While at Jive Software, she was responsible for building a new developer community for Jive’s new Clearspace product line and managing the existing Ignite Realtime open source community. She is a co-founder and board member of Legion of Tech, a non-profit chartered with organizing free events for the Portland, Oregon technology community. As part of her work with Legion of Tech, Dawn is an organizer for Portland BarCamp, Ignite Portland and other events.

Dawn holds an MBA from Ashland University and a bachelor’s degree in computer science from Kent State University. Previously, she worked at Intel, Jive Software, Compiere, and a Midwestern manufacturing company in positions ranging from Unix system administrator to market researcher to community manager to open source strategist. She uses a combination of technical and business expertise and education to help companies get real business value from participating in online communities. Dawn regularly blogs about online communities as the author of the Fast Wonder Blog, and she blogs for GigaOM’s WebWorkerDaily. She is the author of the book, Companies and Communities: Participating without being sleazy.